“Since the switch, we have been very happy with our decision. We have seen higher profit margins and higher sales, but something else changed as well. Our customers. They expect more from us – they expect us to be “The Helpful Place” now. It is difficult to change the expectations of your customers. This change happened the instant we raised the “Ace Hardware” sign. We are now a known brand name to new customers. For us, the best way we have found to meet these new expectations and uphold our new “Helpful” reputation is to follow Ace’s 20/20 Vision platform.”
-Mark & Nicole Haller
