Conversion Stories: Spencer’s Ace Hardware

“In 2013, we decided to convert from Do it Best to Ace because we were showing signs of slower growth than we wanted and were used to. The impact on our store since converting to Ace is in many areas. First and foremost, our sales have increased $300,000. Along with the sales increase, we have increased our gross margin by 5 points. We had thought that our reputation was driving the customers we have, but since converting to Ace, the recognition of the brand has brought in new customers, and our average transaction figure has increased. Although we had good customer service
before we converted, the training program gave us some new ideas. No matter how good we are, we can always be reminded of how to improve.”

-Nancy & Ryan Spencer

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